Ads Manager builds one campaign and sends it to every ad account you choose — Google and Meta today, TikTok later. Leads land on your dialer list, and Ads Manager follows each one through to booked, showed and sold, so you judge ads on real sales, not clicks.
Open from Marketing → Ads Manager. Connect your ad accounts first: Meta Ads and Google Ads.
✨ What you get#
| One campaign, every network | Pick Meta, Google or both. One budget, split per account if you like. |
| Google Search ads | Keywords, ad text, sitelinks, callouts and a call button. Real monthly search numbers before you spend. |
| Meta lead ads | An Instant Form (no website needed) or your website with your Pixel. Leads drop straight onto a dialer list. |
| Local targeting | Cities with a radius, regions, ZIP codes, or a pin on the map. Shown to people in the area. |
| Nothing spends without a yes | Every launch, resume, or budget change on a live campaign shows exactly what will run and costs per day first. |
| Results that matter | Leads → contacted → conversations → booked → showed → sold, with cost per booked call and per sale. |
| Speed to lead | How fast your team called or texted each lead, and how many were never contacted. |
🤖 The easy way: ask your AI assistant#
With MCP connected, ask Claude, Codex, or Grok:
"Launch Google and Meta ads for my med spa in Myrtle Beach. $50 a day. I want booked consultations."
Your assistant:
- Asks a few short questions — your offer, your area, where leads should go, and your website (if you have one).
- Does the research — real Google keyword searches and bids for your area, and the Meta places and interests that fit.
- Builds the campaign — keywords and Google ad text, your Meta lead form or Pixel, local targeting, and your dialer list.
- Shows you the preview — every account, the daily spend, and the total. Nothing is live yet.
- Launches only after you say yes.
Later, ask:
"How are my ads doing? Which one should I scale?"
You get each campaign's cost per booked call and per sale, side by side, with a plain recommendation. Your assistant never pauses or changes a budget without your yes.
Judge ads on cost per booked call and cost per sale. A cheap lead that never books is not cheap.
🛠️ Do it yourself#
Create a campaign
Marketing → Ads Manager → New campaign. Pick the platforms, the objective (Leads for most businesses), a title and a daily budget.
Choose where it runs
On Targeting, search for countries, regions or cities. Leave Advantage+ audience on unless you have a reason not to.
Build your ads
On Build, add an image or video, the main text, headlines and a button. For Google Search ads, write headlines of 30 characters or less (at least 3) and descriptions of 90 or less (at least 2).
Launch
Click Launch. If anything would be rejected, Ads Manager tells you what to fix in plain words before anything is sent.
Some settings are easiest to set with your AI assistant: the Meta Instant Form and its dialer list, cities with a radius, interests, cost caps, and Google keywords and bidding. Once set, they show on the campaign under Set up with your AI assistant, so the screen always matches what launches.
📊 Results#
Open a launched campaign. The Results card shows the leads from the last 30 days and what they became, up to today:
| Step | What counts |
|---|---|
| Leads | Contacts from this campaign — website forms tagged by Ads Manager, and Meta or Google lead forms. |
| Contacted | Called, texted, emailed or left a voicemail after they came in. |
| Conversations | A real person picked up, they texted back, or they had a live AI call. |
| Booked | A calendar booking, an appointment set by a rep or your AI agent, or an appointment disposition. |
| Showed | The booking was marked Showed, or the contact's disposition says they showed. |
| Sold | The contact's disposition or pipeline stage says sold, won, closed, enrolled or paid. |
Mark bookings Showed or No-show in AI Sync, and use a disposition like Sold, so these numbers are right. Show-ups marked only inside GoHighLevel are not counted here.
💸 How spend approval works#
- Launch and Resume show what will run: every account, its daily budget, and the total per day.
- Changing the budget, accounts, places, objective or landing page of a live campaign shows the same preview first. Ad text changes don't.
- In the dashboard, clicking Launch is your yes. An AI assistant must show you the preview and wait for your yes; the approval only covers exactly what you saw and expires after 30 minutes.
- Only people with the Marketing permission can create, launch, pause or change ads. Agencies control this per client in the client's plan.
❓ Common questions#
Do I need a website?
Not for Meta. Use an Instant Form: people fill it in inside Facebook or Instagram and land on your dialer list. Google Search ads need a landing page.
Why does Ads Manager say my Page doesn't deliver leads?
Meta only sends Instant Form leads once lead delivery is on for that Page. Go to Marketing → Meta Ads → Pages & Lead Forms, switch that Page on until it shows Leads On, then launch.
My business is housing, jobs, credit or loans.
Meta requires a special ad category for these. Ads Manager sets it and follows Meta's rules: ages 18–65, all genders, and a radius of at least 15 miles. ZIP codes aren't allowed.
Which Google bidding should I use?
Start with Maximize clicks and a cap on cost per click. Switch to Maximize conversions with a target cost per lead once Google is counting your leads.
Can I pick a language for Google Search ads?
No. Google stopped language targeting for Search campaigns in September 2026; it now matches the language of your ads and landing page.